Shopholix
Helped scale an early-stage retail technology business from merchant onboarding into a broader product-led ecosystem connecting physical retail, customer discovery, loyalty and engagement.
Over 13 years across startups, partnerships, consumer technology, enterprise SaaS and InsurTech — from building distribution networks and scaling businesses to creating technology platforms.

I started my career learning how businesses grow through relationships, distribution and execution. Over time, that evolved into building teams, scaling channels, shaping products and designing technology around real commercial problems.
Today, I bring those experiences together as an entrepreneur — combining business strategy, product thinking, partnerships and technology to build systems that can scale.
Not six disconnected jobs. One continuous evolution in how I build and scale businesses.
Built the fundamentals of B2B and B2C partnerships and progressed from Associate Partnerships to Senior Manager, working on a technology-enabled training marketplace.
Joined as an early employee and grew through Lead Partnerships, Head of Partnerships and Associate Director — working across O2O discovery, loyalty, product-led growth and retail technology.
Led pan-India digital partnerships and channel growth for FASTag across online and offline channels, with a team of 50+.
Moved deeper into insurance technology — enterprise partnerships, customized SaaS implementations and ₹80Cr+ business across platform-led distribution.
Worked on large partnerships and an InsurTech ecosystem spanning B2B/B2C technology, multiple insurance categories and ₹100–150Cr annual business scale.
The transition from scaling platforms to co-building one — bringing together product strategy, technology development, digital distribution, integrations, operating processes and commercial models.
Helped scale an early-stage retail technology business from merchant onboarding into a broader product-led ecosystem connecting physical retail, customer discovery, loyalty and engagement.
Built and managed enterprise partnerships across Coverstack and InsuranceDekho, combining commercial strategy with SaaS implementation, distribution design and insurance product penetration.
Now building operating technology for partner-led protection and assistance programs — connecting configuration, distribution, activation, servicing and reporting in one platform.
Infinra represents the convergence of what I have learned across partnerships, distribution, SaaS, operations and insurance technology.
My focus is on turning business requirements into practical technology — building systems that help businesses configure programs, distribute them through different channels, activate customers, coordinate servicing and create operational visibility as they scale.

A space for practical thinking on building businesses, distribution, technology and entrepreneurship — based on lessons from doing the work.
I enjoy conversations around entrepreneurship, partnerships, product, technology, distribution and new business opportunities.